COOKIE POLICY
Effective Date: 7.15.2025
Litmus Universe (“we,” “our,” “us”) uses cookies and similar technologies to deliver core site functionality, measure traffic, personalize content, and improve your overall experience. This Cookie Policy explains what cookies are, how we use them, and the choices you have.
A cookie is a small text file placed on your device when you visit a website. Some cookies are “session” cookies that disappear once you close your browser; others are “persistent” cookies that remain until they expire or you delete them. Cookies may be set by Litmus Universe (“first‑party” cookies) or by approved third parties (“third‑party” cookies) that provide services on our behalf.
We place cookies only where necessary and lawful:
• Essential Cookies – Required for basic site operations (e.g., page navigation, form security). These cannot be disabled.
• Analytics Cookies – Collect aggregated, anonymized data on traffic patterns, helping us understand how visitors use the site and guiding design improvements. Set only with your consent.
• Marketing / Personalization Cookies – Enable interest‑based content or advertising. Disabled by default; activated only with explicit opt‑in.
When you first visit our site, a cookie banner invites you to “Accept All,” “Reject Non‑Essential,” or “Customize Preferences.” Your selections are stored for twelve (12) months unless you clear your browser cookies sooner. You can change your preferences at any time via the “Cookie Settings” link in our footer or by adjusting your browser settings to block or delete cookies.
Third‑party cookies we may employ include analytics services (e.g., Google Analytics) and embedded content platforms. These providers act as data processors under contractual commitments to protect your information and comply with the GDPR and other applicable laws.
Most browsers allow you to review, disable, or delete cookies at will. If you disable non‑essential cookies, the site will still function, but certain interactive features or personalized elements may be limited.
We may update this Cookie Policy periodically to reflect legal or technological changes. Any revisions will appear on this page with a new “Effective Date.” Continued use of the site after such changes constitutes acceptance of the updated policy.
For questions regarding our use of cookies or your privacy rights, please contact us at contact@litmusuniverse.com with the subject line “Cookie Inquiry.”
Litmus Universe – engineering resonance, not noise.