PRIVACY POLICY

Effective Date: 7/15/2025

At Litmus Universe, we are committed to respecting and protecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your personal data when you visit our website or engage with our services. We believe in transparency, minimalism, and intention. We collect only what we need, and nothing more.

Who We Are:
Litmus Universe is an AI-powered creative and advertising agency operating globally. You can contact us at contact@litmusuniverse.com for any privacy-related inquiries.

What Data We Collect:
When you interact with us, we may collect the following types of personal data: your name, email address, company name, role or job title, any project-related information you submit through forms or contact emails, technical data (such as IP address, device type, browser), and website usage data (including traffic patterns, clicks, time spent on pages). We may also store cookie preference data. We do not collect any sensitive personal data unless explicitly provided and necessary for a service.

Why We Collect It:
We collect and process personal data in order to respond to your inquiries, provide services or proposals, improve our website experience, maintain analytics to optimize performance, and—only if you opt in—send occasional updates, insights, or newsletters. All processing is conducted in accordance with lawful bases under applicable data protection laws, including the General Data Protection Regulation (GDPR) and Türkiye’s Personal Data Protection Law (KVKK).

How We Use and Share Data:
We use your data internally to improve our services and communication. We do not sell your personal information. We may share data with third-party service providers for tasks like website hosting, analytics, or customer relationship management—always under strict confidentiality and data protection agreements. These third parties are carefully selected and GDPR-compliant.

Data Retention:
We retain personal data only for as long as necessary to fulfill the purpose for which it was collected or as required by law. You may request the deletion of your data at any time, and we will comply unless retention is required for legal obligations.

Your Rights:
If you are located in the EU, UK, or Türkiye, you have the right to access your data, request corrections or deletions, restrict or object to certain types of processing, and withdraw consent where applicable. You also have the right to lodge a complaint with a data protection authority. To exercise these rights, email us at contact@litmusuniverse.com with the subject line “Privacy Request.”

Cookies:
Our website uses cookies to enhance user experience, measure traffic, and personalize content. Essential cookies are required for the website to function. Optional cookies (e.g., for analytics or marketing) are used only with your explicit consent. For more details, see our separate Cookie Policy.

Security Measures:
We implement appropriate technical and organizational security measures to protect your data from unauthorized access, alteration, or disclosure. This includes encryption, secure storage, and access limitations on all personal data.

Policy Changes:
We may update this Privacy Policy periodically. Changes will be published on this page with an updated “Effective Date.” We recommend reviewing it from time to time to stay informed.

Email: contact@litmusuniverse.com
Subject Line: Privacy Inquiry